When it comes to student life in Lund, Helsingkrona Nation stands out as a vibrant place to meet new people, learn new things and have fun together. With a rich history and a dynamic community, Helsingkrona has always been a home away from home for its members.

Recently, I had the exciting opportunity to dive into a UX research project focused on enhancing the website experience for Helsingkrona’s members and prospective joiners. This is how understanding the unique needs of this student community can help shape a more engaging and intuitive online presence for Helsingkrona Nation.

Competitor analysis

A comparison was made of the services and functions that Helsingkrona’s website currently offers versus other nations in Lund.

General website analysis

Functionality comparison

Personas

Following are three fictitious people who represent part of the target audience for Helsingkrona’s website.

Revised sitemap

A detailed sitemap was created to showcase the importance of structure and regular updates to the displayed information. The sitemap is available here: